For decades, Christmas morning has looked largely the same: a flurry of wrapping paper, a predictable pile of gift sets, and the creeping sense that half of what’s unwrapped will never be used. But things are changing. More and more people are realising that giving experiences is the new Christmas tradition - and frankly, it’s about time.
Because the truth is, we don’t need more things. Most of us are already knee-deep in “stuff” - clutter that fills our cupboards but leaves us emotionally underwhelmed. What we crave, especially at this time of year, is something far rarer: connection, joy, surprise, and memories that last beyond Boxing Day. And that’s precisely what an experience gift delivers.
Why Experiences Hit Harder Than Hampers
An experience doesn’t gather dust. It doesn’t end up re-gifted to a colleague or shoved in a charity bag mid-January. Instead, it lingers. It becomes a story. A shared moment. A bit of joyful chaos, or calm, or laughter, that stays with the recipient long after the decorations come down.
And unlike a bottle of wine or another bath set, it shows thought. It says: “I didn’t just panic-buy this. I wanted to give you something worth remembering.”
For Couples: Give the Gift of Time Together
If there’s one thing modern life seems hell-bent on robbing us of, it’s time. Especially for couples. That’s what makes Gifts for Couples so meaningful: they’re not just about the activity, but about carving out time to reconnect.
- The Two Night Getaway for Two offers a peaceful escape - whether in the countryside, by the sea, or in a buzzing city centre. It’s the gift of pause, of breathing room, of waking up somewhere that isn’t your own kitchen.
- For something more luxurious, the Executive Yacht Overnight Stay offers dinner, wine, and a night aboard a five-star floating hotel. It’s Bond-level romance, with significantly less espionage
For the Creative, the Curious and the Downright Hard to Buy For
You know the one. The person who already has everything or insists “I don’t need anything.” Experience gifts are tailor-made for them. The Sip and Paint Experience for Two is quirky, joyful, and endlessly Instagrammable. It’s a relaxed night of painting, sipping, and probably laughing at each other’s questionable brushwork.
Want something with a bit more air beneath it? The 55 Mile Helicopter Flight for Two is a high-octane, jaw-dropping thrill - perfect for anyone who’d rather fly than sit still. It’s the kind of gift that doesn’t just tick a box; it sets a new one on fire.
Afternoon Tea, But Not As You Know It
Afternoon tea might sound traditional, but it can still surprise. The Deluxe Afternoon Tea for Two takes you from standard scones to something altogether more indulgent. Beautiful venues, warm pots of tea, and tiered trays of joy. For the classicist in your life, it’s hard to beat.
But for the more adventurous, the Japanese Afternoon Tea at Sanctum Soho offers a bold twist: sushi rolls where the cucumber sandwich would be, and five-star chic where you'd expect chintz. It’s daring, elegant, and utterly unforgettable.
Make It Nostalgic
Some experiences slow everything down in the best way. The Steam Train and Afternoon Tea pairs vintage charm with countryside views and a proper sit-down tea to enjoy on a separate occasion. It’s a gift that transports - not just geographically, but emotionally. Like handing someone a slice of 1950s romance, with jam and clotted cream on the side.
Don’t Forget the Dog-Lovers
For many, leaving the dog behind is unthinkable. So don’t make them. The Dog Friendly Stays collection lets couples and their canine companions escape together. No guilt. No dog-sitter fees. Just long walks, new places, and the kind of tail-wagging joy you can’t fake.
Still Shopping? Gift With Intention
Not every present has to scream novelty. Sometimes, the most meaningful gifts are simply about showing you know who someone is. Whether you’re browsing Gifts for Him, Gifts for Her, or the wider range of Christmas Gifts, it’s not about impressing - it’s about understanding.
Make This Year Different
Let’s be honest: the best presents don’t fit under a tree. They live in memory. So, if you're tired of giving gadgets and guessing sizes, maybe it's time to start a new tradition. Because more than ever, giving experiences is the new Christmas tradition.