Tested by Us

Tested By Us

We Get Out There and Try It

Employee's testing the O2 Climb

Why We Test Our Experiences

We can't get out and experience every Experience Day we offer, but we make a point of testing as many as we can.

Members of the Activity Superstore team regularly head out across the UK to experience the days we sell for themselves – from luxury overnight stays and afternoon teas to driving experiences and unforgettable adventures.

It's an important part of how we judge quality. If an experience doesn't meet our standards, we raise it with the supplier — and if it isn't good enough, we won't continue selling it.

And that's what Tested by Us really means. It's not an AI evaluation, an algorithm or a statistical score. It's real people from our team getting out there and experiencing things for themselves.

When you see the Tested by Us badge, you'll also find genuine thoughts from the person who experienced it, so you can see what they actually thought before choosing your gift.

Our Most Recent Tests

Our Favourite Tested by Us

Frequently Asked Questions

  • Who Owns Activity Superstore?

    Activity Superstore is independently owned and managed by Shaun and Vicki, who have been running the business together since 2006. Unlike many larger experience gift companies, we're not owned by a public company or investment fund. The owners are actively involved in the business every day and remain focused on building a company we're proud to put our names to.

  • How do you choose which experiences to offer?

    We don't believe that bigger is always better. Rather than listing thousands of experiences, we carefully curate the activities we offer and build long-term relationships with trusted experience providers. We look for experiences that deliver great memories, represent good value and offer something genuinely special. That's why our range is smaller than some competitors, but deliberately so.

  • What is the Tested by Us programme?

    Tested by Us is our commitment to personally experiencing as many of our gifts as possible. Every experience displaying the Tested by Us badge has been tried by a real member of the Activity Superstore team. There are now more than 100 first-hand test reports on our website, giving customers genuine insight from people who work here rather than outsourced reviewers or anonymous ratings.

  • What happens if something goes wrong?

    We're human, and occasionally things don't go to plan. When they do, our team works hard to put things right quickly and fairly. Because we're independently owned and managed, we're able to make sensible decisions and treat customers the way we'd want to be treated ourselves.

  • What makes Activity Superstore different from Virgin Experiences or Red Letter Days?

    We're one of Britain's longest-established experience gift companies, having started in 1997. We're still independently owned, still managed by the same people who helped build the business, and still focused on quality over quantity. We carefully curate our experiences, build long-term supplier relationships and personally test many of the gifts we sell through our Tested by Us programme. We like to think our difference can be summed up in three simple words: Founded by Us. Managed by Us. Tested by Us.